Expiration date : Dec 31, 2025
Marketing
Yangon
The Head of the Marketing Department is responsible for developing and executing strategic marketing initiatives to promote the company’s life insurance products and services. This role involves overseeing the entire marketing function, driving brand awareness, and collaborating with cross-functional teams to achieve business objectives.
Responsibilities
● Strategic Planning:
o Develop and implement a comprehensive marketing strategy aligned with the company’s goals and objectives.
o Analyze market trends, customer needs, and competitor activities to identify opportunities for growth.
● Team Leadership:
o Manage and lead the marketing team, providing guidance, mentorship, and support.
o Foster a collaborative and innovative team culture.
o Set clear performance expectations and evaluate team members.
● Brand Management:
o Oversee the development and maintenance of the company’s brand identity.
o Ensure consistent messaging across all marketing channels.
o Monitor brand performance and adjust as needed.
● Digital Marketing:
o Lead digital marketing initiatives, including online advertising, social media, and content marketing.
o Analyze digital marketing data to optimize campaigns and improve ROI.
Design customer satisfaction surveys to gather feedback on products, services, and overall experience..
● Utilize CRM analytics to gain insights into customer behavior and preferences.
● Lead Generation and Conversion:
o Develop and implement lead generation strategies to drive customer acquisition.
o Optimize conversion funnels to maximize the number of leads converted into customers.
● Budget Management:
o Manage the marketing budget effectively, ensuring optimal allocation of resources.
o Monitor and report on the performance of marketing campaigns against budgetary constraints.
● Collaboration with Sales:
o Work closely with the sales department to align marketing and sales strategies.
o Provide sales teams with the necessary tools and materials to support their efforts.
Job Requirements
● Bachelor’s degree in Marketing, Business, or a related field. Master’s degree (Prefer).
● Proven experience in a senior marketing role, preferably in the insurance or financial services industry.
● Demonstrated success in developing and implementing successful marketing strategies.
● In-depth knowledge of the life insurance industry, market trends, and regulatory landscape.
● Strong leadership and team management skills.
● Ability to inspire and motivate a diverse team of marketing professionals.
● Proficient in using data and analytics to inform decision-making and measure marketing performance.
● Excellent written and verbal communication skills.
● Ability to effectively communicate complex ideas to both internal teams and external stakeholders.
● A strategic thinker with the ability to develop and execute long-term marketing plans aligned with business goals.
Expiration date : Dec 31, 2025
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